From drilling holes to providing water to millions

One of my first freelance clients was Brotcke Well & Pump. Not unlike FasteelECS, sales often focused on exactly what services they provided. My marketing-savvy suggested communicating a bigger picture because what their services provided was so much more.

Brotcke Well & Pump

BUSINESS: BWP is a water well drilling and maintenance company

CLIENTS (B2B): municipalities, golf courses and any business who had a need to supply great amounts of water

RESPONSIBILITIES: they had a new logo so I came in and refreshed their sales material

BROCHURE

BWP brochure cover

PROCESS: Changing up the size of BWP’s handout provided an immediate impact to their brand because it was different. Though not speaking to any single type of clientele – there were subtle hints such as a bath, water spigot and plant. Showing potential clients a different perspective of BWP’s services changed the way they viewed BWP and BWP’s services became more vital because of that. After all, they did more than just drill water wells.

10′ EVENT BACKDROP

Focusing on a giant woman drinking water was debatable but, that visual drew people into the booth

SINGLE SERVICE POP-UPS