One of my freelance clients was a past boss who now owned Creative Imaging (CI). They wanted to make a splash with a Spring marketing campaign communicating speed, vibrant color reproduction, product diversity and a new online ordering system. I chose a frog to help them jump-start sales plus get noticed.
Creative Imaging
BUSINESS: Creative Imaging is a printing conglomerate
CLIENTS (B2B): mainly businesses
RESPONSIBILITIES: concept, copy, design and production
VEHICLE GRAPHICS
PROCESS: If standing out is key to brand awareness, these frogs were able to fit into every marketing tactic because there were so many available. In addition, they communicated two of the four key messages with their looks, alone.