That was my pitch. Businesses have plenty of competition especially in terms of the same goods and services. It was the same situation as BWP. How do you differentiate besides price? In this case, I decided to focus on emotions. What keeps you up at night?
FasteelECS
BUSINESS: like Helitech, FasteelECS manufactured and installed foundation repair systems
CLIENTS (B2C): any person or business that owned their own building
RESPONSIBILITIES: refresh their brand image, improve marketing material and get sales excited
BROCHURE
PROCESS: The purpose of this marketing piece was setting a consumer’s mind at ease by educating the client. Minimal copy allowed the sales person to elaborate while going through each step in the process. Wrap it up with the FasteelECS lifetime guarantee and that’s a winner, folks!
FLYERS
